From The BlogIt’s World Emoji Day!
So exciting right?!
I can see all you Baby Boomers rolling your eyes right now.
That’s ok. You don’t have to like emojis. But you do have to use them.
Emojis were created back in 1998 in Japan, but they can trace their roots back to 1881. The name combines two Japanese words: “e” (picture) and “moji” (character). Check out this article from Wired for more info on the history of the emoji.
As the article mentions, emojis have moved way beyond a trend. They are a language that anyone younger than 40 years old is fluent in. They convey emotions or messages in what would otherwise be flat text. They’ve been called the first
language born of the digital era.
What does this have to do with your business? First, we need to get beyond thinking that emojis are just for texting. They aren’t. If you have any type of social media platform for your business, you should be using them. The explosion of emoji use means that they’ve been incorporated into almost every platform, desktop and mobile alike. You can even use them in your email blast subjects.
Not sure where to start?
Here are some hot tips.
Start small. Use one very innocuous emoji in one Tweet (or Facebook or Instagram post). Don’t jump into the deep end right away.
If you don’t know what it means, don’t use it. Just stay away. Or Google it. Google is a super useful tool.
Once you get the hang of it, start using a variety of emojis in your posts. A post about the weather is a great place to start. Try using two or three of the weather emojis, or even combine those with the emotion emojis to convey how you’re feeling about it.
React to others’ posts using only emojis about how it made you feel.
Go online and search emoji riddles to practice your interpretation skills. This is actually fun, and a great way to become fluent in emoji. https://www.buzzfeed.com/jodyduits/can-you-solve-these-emoji-puzzles
Practice with someone who knows emojis. As we know, this is a lot of people. Ask them to text back and forth with you until you get the hang of it.
This may seem daunting in the beginning, but like almost anything else in the digital world, it gets easier with time and practice. And, there’s risk in not using emojis too. Because they’ve become such a relevant piece of language, when you don’t use emojis, you become irrelevant. Not ideal in the online world of digital marketing.
Once you start paying attention, you might be surprised by all the people you know who are using them on a regular basis, even as part of their business.
Give emojis a try!
Think we might be a good match?
Shoot us an email, we’d love to work with you!