From The BlogWhy You Need Video in Your Marketing Strategy
Full disclosure – we are totally biased towards video. We all work in highly visual, video-based fields, and we have first hand knowledge of the power of video storytelling.
However, we’ve got the stats to back up our love of video – especially in online marketing. If you’re looking for audience engagement, you need to be doing video, hands down. People love watching it, sharing it, and interacting with it. In the last five to ten years, online video has explode online, and it’s not too late to jump on the bandwagon. It’s a wagon you need to be on. Here’s why.
Overall, video is the best medium to convey your message.
While audio and text can be very effective, they don’t pack the same emotional punch.
Emotional engagement is a surefire way to grow your audience. It’s something that you should definitely be paying attention to. (Especially if you’re B2B business, as Josh Sleigh writes for Curatti.) Emotion doesn’t have to mean sad, or making people cry. You can connect through joy, humour, and all kinds of positive emotions as well.
Where to use them
Honestly, pretty much everywhere in the online world. Studies have shown that a video on your landing page can increase conversation rates by up to 80%. Audiences have grown to expect professional video from their favourite brands on their social media feeds (especially ones you don’t have to watch with sound).
% of consumers are more likely to make a purchase after viewing a video from your business.
The number of times more shares video generates on social media than text and photo images combined.
The amount of info viewers retain after watching a video, compared to 10% with text.
% of users that act after seeing a video ad.
One more stat for you: users spend an average of 88% more time on a website that has video. This is huge, as the longer someone spends on your site, the more likely they are to take action.
There are many different ways to introduce video into your marketing strategy. The key is that you do it. According to the latest data, audiences expect and want video content from the businesses and brands that they follower. The message that we try to impart on our clients is this: video today is where websites were 10-15 years ago. You need to have it. Your clients and your audience expect you to have it. It’s just that simple.
“Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.” – Hubspot
Couldn’t have said it better ourselves.
The good news is, that you’ll start seeing the results pretty instantly from video.
Whether it’s from social engagement, growing your brand, or sales conversions, video can help you accomplish all of it.
And if you need a little help – give us a call. Video marketing is one of our favourite things to do!
Think we might be a good match?
Shoot us an email, we’d love to work with you!